How to do competitive and market research from lawful public data — and how to keep it sourced, typed, and defensible. Everything here is free to read; the methods are the same ones behind our reports.
What a defensible competitor analysis report actually contains — walked through section by section, with sourced, typed claims.
Enterprise CI platforms, analyst reports, DIY, and done-for-you reports compared on real, published pricing — and what each one actually gets you.
A simple framework for classifying every claim in business and competitive research — so a fact never gets confused with a guess or an allegation.
AI gives you a confident market summary in seconds — and no way to verify it. Here's the test that separates intelligence from confident-sounding content.
A step-by-step method for building a competitive landscape from lawful public data — the same free sources a paid report is built on.
A practical list of lawful, free public data sources for competitive and market research — and what each one is actually good for.